Saint-Just Saint-Rambert, August 6th, 2024 – The Rivolier Group announced the acquisition of a majority stake in Land of Dogs, a German distributor specializing in dog accessories, through its subsidiary BRANDY. The RIVOLIER Group and Land of Dogs have been working together for over 10 years, and this union is the culmination of a project to guarantee the Group’s long-term future. It marks a strategic step in the internationalization of the PET division, strengthening the Group’s presence in the European market.
A New Chapter for Land of Dogs
Land of Dogs, based in Sievershütten, near Hamburg, is renowned for its expertise in distributing high-quality pet products.
Founder and historic owner, Mr. Marc Müller, will continue to lead the company as Geschäftsführer, ensuring a smooth transition and continuity of operations.
This combination will enable us to capitalize on partnerships already in place with PETMATE Group brands and Wouapy, the BRANDY Group brand. This acquisition is part of the Group’s global strategy to reinforce its position in the international pet care market.
«We are delighted to welcome Land of Dogs to our family,» said Alexandre Van Robais, Group Managing Director.
«This transaction not only consolidates our presence in Germany but also gives us access to new growth opportunities in the European market.»
About BRANDY – www.brandygroup.fr
BRANDY is a dynamic subsidiary of the Rivolier Group, specializing in the dog and cat accessory market in France and internationally.
Their creations, ranging from high-end to more basic collections, are marketed under the «Wouapy» brand and are divided into sectors: Home, Balad’, and Play. Originality, authenticity, and craftsmanship are values that drive the BRANDY teams in the making of their products. Customer satisfaction is the primary goal, so they always listen to pet owners, constantly seeking new materials, designs, and products. In France, the Group is present in large stores, garden centers, and pet stores. The Wouapy brand is also distributed internationally, present in over 20 countries. The company strives to provide innovative and high-quality products to meet the needs of pet owners worldwide.
About Land of Dogs – www.landofdogs.de
Since its foundation in 2013, Land of Dogs has specialised in wholesale and import of pet products. From the very beginning, the company’s focus and philosophy has been aimed at active, design-orientated dog owners who value high product quality and functionality and maintain a certain lifestyle. Over the years, the product range has been continuously expanded. The brands sold include, for example, the cult brand Chuckit!, the German brand Maelson and the Spanish manufacturer of high-quality pet care products PSH Pet Skin Healthcare. In Germany, Land of Dogs is represented in the major chains and independent retailers. At the beginning of 2023, Land of Dogs took the step towards internationalisation by taking over the Europe-wide distribution of the PAW brands Alcott and Bamboo Groom.
